Who We Are


We partner with our clients to form an understanding of their specific industries or individual situations. Together with our clients and their advisors, we craft a plan that will exceed their business and personal needs. We take an active role and address issues before they become problems.

Pennell CPA promotes a culture of continued learning and enhanced relationships that will drive client success. Our team is respectful, enthusiastic, and engaged with our clients. We exist to amaze those we serve.



Values


Our team members are committed to the core values of our organization: Service, Integrity, Quality, Knowledge, Leadership, and Enthusiasm.



Memberships


Pennell CPA is active within the community and is a member of the following organizations:

Ada Business Association Forest Hills Business Association Grand Rapids Jaycees
EO West Michigan Grand Rapids Chamber of Commerce Local First


Meet the Team

Fred Pennell, CPA, CGMA

Managing Partner

Fred is the Managing Partner of Pennell CPA. He has spent two decades honing his expertise in tax strategies, which he developed alongside his unique experience in business operations, family and business advisory services, and corporate accounting. Fred’s entrepreneurial mindset is a valuable asset in building solutions for our business and individual clients.

Fred enjoys spending time with his wife, Jennifer, and his sons, Gavin and Hayden. He also enjoys cycling and being outdoors.


Education:
Saginaw Valley State University
Bachelor of Professional Accountancy

Lake Superior State University
Criminal Justice and Accounting

Memberships:
American Institute of Certified Public Accountants
Michigan Association of Certified Public Accountants

fpennell@pennellcpa.com

R. Thomas Renner, CPA

Partner

Thomas joined Pennell CPA as a Partner. Thomas began his public accounting career with Ernst & Young, where he provided tax planning, compliance, and consulting services to entrepreneurs, affluent families, trusts, partnerships, and corporations. Since joining Pennell CPA, Thomas has continued to focus on working with entrepreneurs and business owners. Thomas is also a board member of the Ada Business Association.

Thomas enjoys spending time on Gun Lake with his wife, Amy, daughter, Ella and son, Elijah.


Education:
Michigan State University
Master of Science in Accounting

Michigan State University
Bachelor of Arts with a major in Accounting

Memberships:
American Institute of Certified Public Accountants
Michigan Association of Certified Public Accountants

trenner@pennellcpa.com

Denice Pavey, CPA

Principal

Denice joined Pennell CPA with over 25 years of public accounting experience. She began her career with BDO before working at two other local firms over the years. Denice has tax planning and compliance experience with a broad range of clients from small business to high net worth individuals.

Denice enjoys spending time with her husband, Geoff and four children, Alex, Thomas, Katie and Mary. She also enjoys playing golf and spending time outdoors.


Education:
Michigan State University
Bachelor of Arts with a major in Accounting

Memberships:
American Institute of Certified Public Accountants
Michigan Association of Certified Public Accountants

dpavey@pennellcpa.com

Patrick Patton, CPA

Principal

Pat merged his own CPA firm with Pennell CPA. Pat has over 30 years of professional experience helping small businesses, individuals, trusts, and estates with tax and accounting matters.

Outside the office, Pat and his wife, Vicki, enjoy visiting grandchildren in Detroit and Seattle, cooking with friends, and activities at church.


Education:
University of Michigan
Master in Business Administration

Michigan State University
Bachelor of Arts with a major in Accounting

Memberships:
American Institute of Certified Public Accountants
Michigan Association of Certified Public Accountants

ppatton@pennellcpa.com

Ronald J. Kaley, CPA

Principal

Ron joined Pennell CPA after serving as the Director of Domestic and International Tax at It Works Global, (It Works) a multinational company. Prior to It Works, Ron spent over 15 years working in public accounting. During this time, he created and implement tax planning strategies and performed various compliance services for entrepreneurs, small businesses and individuals. Ron currently spends much of his day consulting with clients and others in the public accounting field on multi-state tax concerns including sales, use and business taxation issues.

In addition to his day to day activities, Ron has taught several seminars on federal, and multi-state tax topics for businesses and individuals and was an adjunct professor with local universities, teaching in the areas of accounting and tax.

Ron is car guy who enjoys puttering with domestic and import sports cars. Ron is always on the lookout for the next one.


Education:
Western Michigan University
Masters of Business Administration

Aquinas College
Bachelors of Science in Business Administration

Memberships:
Michigan Associate of Certified Public Accountants

rkaley@pennellcpa.com

J. Scott Ward, J.D.

Principal

Scott joined Pennell CPA after working in public accounting and various Fortune 500 companies. He began public accounting at Ernst & Young and later Grant Thornton where he helped public and privately held corporations with tax compliance and utilizing R&D credits. Scott has worked for Verizon, The Walt Disney Company, and Wyndham Destinations, where he worked on federal and multistate and local tax compliance, tax audits, and SEC accounting for income taxes.

Scott enjoys cycling, spending time on the water, or just being outdoors.


Education:
Michigan State University College of Law
Juris Doctor, Concentration in Tax

University of Phoenix Florida
Bachelors of Science in Business, Accounting

Memberships:
The State Bar of Michigan
The Florida Bar

sward@pennellcpa.com

Brian Furness, CPA

Manager

Brian serves our commercial and real estate clients with accounting and tax return preparation. Brian’s experience includes bookkeeping, accounting, and individual and business tax compliance. Brian holds an MBA from Davenport University.

bfurness@pennellcpa.com

Linda Duhon

Payroll Manager

Linda has spent over 20 years working in the payroll field. Her experience includes payroll processing, payroll tax filing, new client implementations of various payroll modules, including, Human Resource Management, Benefit Enrollment, Recruitment and Time & Attendance. Prior to joining our Pennell team, Linda worked as the Director of Payroll Operations at a large regional CPA firm. She received a Bachelor of Business Administration degree with a major in Accounting from Grand Valley State University.

lduhon@pennellcpa.com

Katie Madison, CPA

Senior Accountant

Katie provides tax compliance, accounting, and payroll services to both our individual and business clients. Prior to joining our team, Katie worked as an auditor at a large regional CPA firm. Katie’s industry experience includes construction, restaurants, municipalities, and universities. Katie holds an MBA from Davenport University.

kmadison@pennellcpa.com

Laureen Roman

Senior Accountant

Laureen has over 20 years of experience in accounting and tax services. She enjoys working closely with our clients to understand their particular situations and provide tailored support. Laureen supports our clients with accounting, tax, and family office services. She is proficient with both Sage 50 Accounting and QuickBooks software systems.

lroman@pennellcpa.com

Alissa Molina

Staff Accountant

Alissa supports our clients with individual and business tax compliance and accounting. She holds a Bachelor of Arts in Accounting from Spring Arbor University. Alissa enjoys spending time outdoors, cooking tacos and drawing.

amolina@pennellcpa.com

Amber Livingston

Staff Accountant

Amber supports our clients with individual and business tax compliance, accounting and family office services. She holds an MBA from Davenport University.

alivingston@pennellcpa.com

Austin Roberts

Staff Accountant

Austin supports our clients with individual and business tax compliance. He is currently pursuing a Bachelor of Business Administration from Grand Valley State University. Austin is a Cavalry Scout/Infantrymen with United Stated Army National Guard. Austin interned with Pennell CPA during the 2019 tax season and has returned for the 2020 tax season.

aroberts@pennellcpa.com

Danielle Nauta

Staff Accountant

Danielle supports our clients with business and individual tax compliance and accounting. She holds a Masters of Accountancy from Davenport University.

dnauta@pennellcpa.com

Haris Delkic

Staff Accountant

Haris supports our clients with individual and business tax compliance and accounting. Prior to joining our team, Haris specialized in the R&D tax credit, cost segregation studies, and accounting method changes at a national CPA firm. He holds a Bachelor of Business Administration from Grand Valley State University.

hdelkic@pennellcpa.com

Jarred Riley

Staff Accountant

Jarred supports our clients with individual and business tax compliance and accounting. He holds an MBA from Davenport University.

jriley@pennellcpa.com

Janice Brian

Staff Accountant
jbrian@pennellcpa.com

Katherine Christian

Staff Accountant
kchristian@pennellcpa.com

Angela Sikkema

Director of First Impressions

Angela serves clients and the office through scheduling and handling administrative matters.

asikkema@pennellcpa.com

Colby Craig

Business Support Manager

Colby supports the staff and serves our clients with her management and customer service background. In her free time Colby enjoys being outdoors and spending time with her family.

ccraig@pennellcpa.com

Jennifer Pennell

Director of First Impressions

Jennifer helped create Pennell CPA from the beginning. She has prior experience as a bank branch manager. During peak seasons, Jennifer manages the flow of work through the office, and is often the first person to greet our clients. In the off season, you will find Jennifer at many community events, sharing her talents and the "culture of service" prevalent in our firm.

jpennell@pennellcpa.com